Before we dive into discussing upcoming digital marketing trends, we need to say that not all businesses need to buy into every trend 100 percent.� As an advertising agency in Edmonton, it's our job at Frisbee Studios to stay updated on trends and understand what consumers expect of your business.� Jumping from trend to trend may not be a good plan for your brand identity but it's good to know what's out there in case these digital marketing options make sense for your business.
Advertising agenciesare here to help decipher which digital trends may or may not work for your business while focusing on creative content and effective communication on your website, blog and social media platforms.� By sharing your story in the voice of your brand, your marketing will remain timeless by using a tried and tested advertising plan.� Or, revolutionize your business by effectively integrating new marketing trends.
Have you implemented any of the following digital trends into your past advertising?� Maybe it's time to start. As customer engagement continues to be the inspiration for most campaigns, here are some ways to stay on trend with your future marketing.
Cross-device Marketing
Do you have a computer, laptop, smart phone and tablet?� All four?� Consumers use their devices for research before purchasing a product or service. We've known this for many years but mobile usage continues to rise exponentially. Companies are facing a new challenge of analysing real time demographics and behaviour data to capture the right audience while that audience is on their mobile devices. Advertising agencies use this real time data to better understand purchasing behaviour across multiple channels and to offer relevant content for each one.
Personalised Online Experiences
Mass marketing has transformed into mass personalisation. Consumers have been exposed to millions of advertising messages over the years and this creates two problems; people are very picky in what they engage with and they're sick of advertising. However, by personalising online experiences, like Amazon and Zappos by suggesting items, we can start changing the perception of advertising.� Personalisation could be as simple as a customised landing page or as sophisticated as Amazon. But there's no sense in speaking to a thousand people if only one will engage.� Personalisation will greatly increase the numbers of those engaged with your advertising.
Video is Here is Stay
This isn't new.� We've known that video is an important component to advertising for many years but video will evolve in the near future. YouTube is not just a medium for content marketing but has added numerous opportunities for advertising as well. Facebook Live was introduced in late 2015 but with big partners like Buzzfeed and the New York Times, Facebook is putting more emphasis on live streaming and prioritising it over regular video.� Regular video is still prioritised over other types of content. If video is not something you've already tried, this is the year to make it your priority!
Chatbot Takeover
A perfect example of marketing automation; Chatbots will make a huge impact on business in the next several months. Asking basic questions and ordering products from Chatbots have become relatively easy tasks. We will soon see Chatbotsmove into even more industries and capable of handling more complex transactions. The instant response of Chatbots is quickly becoming the expectation from consumers. They are also making businesses more efficient as they can rely on Chatbots to automate recurrent and somewhat redundant tasks while the humans of their company can focus on more diverse and complicated customer operations.
Content marketing
If content hasn't already become your king, it will. It is what matters most in B2B and B2C marketing and as an advertising agency in Edmonton we've bowed down to this king for numerous years.� But we are seeing an upturn in content marketing including more corporate blogging. By crafting an inbound marketing strategy, a blog is an essential driver of web traffic and engages potential customers. Corporate blogging can generate 67% more leads and 70% of customers learn about a company through online content.
Digital online marketing will continue to change, quickly.� The platforms and channels that are used may remain consistent as Facebook, YouTube, Google AdWords and many others continue to be popular and familiar.� However, features within can change, new players in the market may come out of nowhere, and advancements in technology will introduce even more opportunities. Advertising agencies must stay updated, monitor and adopt the necessary trends that are beneficial to their clients.� Plus, it's what we love to do!
If you find it difficult to keep up to the changing trends and deciding if you should buy into them, contact Frisbee Studios, a leading advertising agency in Edmonton for a consultation.� We'd love to hear about your business and design a plan specifically tailored to your online digital marketing needs including branding, logos, website development, social media management and much more.� Visit us online to see our portfolio and list of services.