For a small business, the obvious choice is to utilize their in-house team to handle the advertising and marketing necessities. But if you wish your business to be on the upward growth curve, you cannot ignore the importance of a competent ad agency in Edmonton.
At the initial stage, it is better to select a few potential agencies that suit your requirements. The next step is to meet them and discuss the relevant details. However, before you take this step, it is necessary to be prepared. Otherwise, you may miss out on the key points.
Do it step-by-step. Chalk out a plan, the first step of which is to identify the exact requirements you have. Some businesses prefer to outsource certain parts of the marketing tasks, others wish for a partner to take up all related responsibilities. Decide what you need.
Let's look at the things you need to ask the ad agency before you appoint them.
Concerns:You need to find an agency that offers comprehensive services to address your necessities. Make sure you ask about the availability of services for offline as well as online marketing Edmonton as per your business needs.
Another point to consider is the confidentiality clause. Enquire about the discretion they use to make sure their clients' work is safe from threats. Also, discuss about the inclusion of the non-compete clause in the agreement.
It is imperative that the ad agency offers idea ownership to its clients. Otherwise, you may be left in a lurch later on. For this, make sure you ask about the details of it before the discussion proceeds any further.
Costs: Next is the question of their charges. Request for written quotes. Ask if they charge based on the services offered or on the work done weekly or monthly. Unless these details are clarified, you will not be able to make an informed decision.
Consider the budget you have set aside for advertising and marketing. While it may feel easier to opt for the agency that quotes the lowest, it is usually not a good idea. You need to find an ad agency in Edmonton that can provide what your business needs.
Concepts: After the technicalities have been dealt with, you need to concentrate on the creativity and innovation they can offer. Advertising and marketing have come a long way since the last decade. You must have an agency that has moved on ahead with times.
Along with asking about the use of latest technology and platforms, you also need to understand the skill and experience of their creative team. Give them a brief idea about your requirements and see whether they have done their homework or not.
Also, ask to see a few of their earlier projects. This will give you a good idea about the way they think and create. Even if their earlier work isn't in your segment, it doesn't matter. It will be good enough evidence of how much they can innovate.
Once you have found answers to your questions, you need to think carefully.
Don't rush into selecting an ad agency in Edmonton. Prepare your questionnaire, find answers, clarify doubts, and make careful consideration of every single detail. Once you have done these, you will be able to find the suitable agency to take care of advertising and marketing.